Resume
Professional Experience
First Page | Digital Marketing Specialist | Full Time
March 2023 - Present
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Manage SEO, SEM and FB/IG Advertising campaigns for over 18 clients simultaneously. Including but not limited to Baccarat, Cathay Pacific SAMEA, Cognita Schools, S&S Hospitality, Pfizer and more.
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Improve clients SEO ranking to Top 1 page of the Google Search Engine through on-page, off-page and technical SEO strategies.
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Improve client’s overall ROAS to 2.5x through paid media strategies that cover all aspects of the marketing funnel.
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Provide in-depth campaign performance analysis, including content suggestions, conversion optimization recommendations and competitor analysis to improve clients overall performance marketing strategy to increase traffic & conversions.
Nyrelle Jewlery | Digital Marketing and Operations Executive | Full Time
March 2022 - March 2023
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Key contributor for a 2.3x YoY growth in net revenue for 2022.
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Key point person for overall digital marketing collaterals across the US, Australia and APAC regions. Including SEO, paid media, social media channels, email marketing and more.
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Worked closely with UI/UX team to enhance our website’s SEO value through A/B testing landing page layouts, copies, image creatives and more.
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Analyzed website user activity data through Hotjar and determined key areas on the site that needed improvement to enhance overall conversion rates.
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Managed team of internal and external specialists in Graphic Design, Digital PR, Advertising, Copywriting and Influencer Marketing.
First 4 Figures | Marketing Coordinator | Full Time
March 2021 - March 2022
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Accountable for overall social media content marketing and execution strategy. Worked closely with in-house marketing, video and design teams to ensure smooth rollout.
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Key copywriter for all digital and physical marketing collateral. Responsible for assuring all copies align with brand values, guidelines and overall brand aesthetic.
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Key coordinator across various departments for timely product launches from ideation to execution.
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Key contact for partners such as Nintendo, Bandai Namco, SEGA and more for licensing and product collaborations.
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Conceptualised and launched the in-house influencer program. Acquired 47 loyal influencers in 5 months through creating a tier strategy.
Meet Mumz | Marketing Consultant | Internship
September 2020 - December 2020
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Grew B2B clientele by 35% in 4 months after successful launch of email marketing campaigns.
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Led the social media content marketing strategy for FB, IG and LinkedIn.
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Assist in copywriting and proofreading all digital marketing materials and assuring they align with overall branding.
Skills & Expertise
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Google Suite Tools (i.e. GA4, GSC, Google Trends)
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Microsoft Office (i.e. PowerPoint, Word, Excel)
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Content Management Systems (i.e. Shopify, WordPress, Magento)
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Analytics Tools (i.e. SEMrush, Ahrefs, Similarweb, Adobe Analytics)
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Soft Skills (i.e. Time Management, Organization, Task Prioritization, Stakeholder Management)
Education
August 2020
University of Wollongong
Achieved a Bachelor's Degree in Communications and Media Studies